Cousin Willie’s Simply Better® Mauve Popcorn is unique popcorn that is naturally mauve in color and contains Antioxidants. It is a crispy and crunchy kernel that has virtually no hulls. The Cousin Willie’s Simply Better® brand focuses on Great Taste and also No Artificial Anything. In addition the Simply Better® products have fewer calories per cup and are Gluten Free and project verified Non-GMO. Cousin Willie’s® Popcorn is 100% whole grain and a good source of fiber. Cousin Willie’s Simply Better® products are available in these delicious flavors– Real Butter, White Cheddar, Sweet & Salty Kettle, and Natural Popcorn with Sea Salt. Also available packaged as good old-fashioned kernels in a re-sealable flip-top jar.